Come Feb. 10, Rushi, the first film from the production house that was established by LV Prasad, and now led by his son, Ramesh Prasad, in 30 years, will be released. This film, directed by Raj Madiraju, has a distinct theme.

The film stars Arvind Krishna of It's My Love Story fame in the lead. He says that the film will easily connect to the family audience and the students' community. "Rushi conveys a message to the society. The film is set in the backdrop of the medical profession and revolves around the lives of some medical students. The director has translated it on the celluloid quite amazingly. I sincerely wish that we receive appreciation from all sections", Arvind said.

The actor hails from a respectable family (his father is CVSK Sharma, an IAS officer), and Ramesh is happy to have worked with a good team. He did not choose to make a film under the house, because he was cautious to not damage the reputation of LV Prasad. He said that Rushi is a beautiful story, which is why he produced it.

With everyone from the producer down committed to live up to the reputation of the house, and hungry to dish out a meaningful entertainer, looks like Rushi is going to make it in a big way. Watch this space for more...

Watch Rushi Trailers