Members of Akhila Bharatiya Vidhyarthi Parishad, one of the most popular students' organisations in the country, have taken a strong exception to the alleged offence caused to Hindu sentiments by Businessman. They complain that the film runs roughshod over the religious sentiments of the Hindu community by insulting a deity in the song 'We Love Bad Boys'.

The outfit has been objecting over the perceived insult since the release of the movie. Some scribes even directly posed a question to Puri Jagannadh at the Hexa Platinum and successmeet, to which the director answered in the affirmative. He said that many sitting there who were Hindus, including himself, did not think that there was anything offensive.

The controversy has been taken to another level when some activists of the Parishad set the posters of the movie ablaze in the precincts of Osmania University in Hyderabad. Some stray incidents of protests near one or two theatres playing the film have also been reported.

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