Director B Jaya's Lovely, which is being made for all the sections of audience, stars Adi and Isha Chawla in the leads. The shooting of the songs is currently on at Istanbul in Turkey. Saying that Adi will grow as a big star with the film, Jaya said that the movie introduces Shanvi. Rajendra Prasad is playing a key role.

Producer BA Raju said that RR Movie Makers is presenting the film close on the heels of the release of its home production, Businessman. He is planning to release the audio in February.

Adi hopes that the film will bring a big break for him. He feels lucky that he has got a very good subject even for his second film. (His first film is Prema Kavali).

The film also stars Arun Kumar and Vennela Kishore in other key roles. Kishore is trying a new character in the movie. Besides, Rajendra Prasad, LBW Chinmayi, Harshvardhan, Dr. Paruchuri Gopalakrishna, Ahuthi Prasad form the rest of the cast.

Lyrics are by Ramajogaiah Sastry, Sira Sri and Ananth Sriram; Fights are by Ram and Lakshman; Jaya B has written the story and screenplay as well.