Siddharth, Nitya Menon and Priya Aanand starrer triangular love story '180' audio was launched at Prasad IMAX theatre in Hyderabad on Thursday. It was attended by Allu Aravind, Daggubati Suresh Babu, Shyam Prasad Reddy, director Nandini Reddy, actors Sunil, Ram, Tanikella Bharani, writer Vanamali and Siddharth's friend Shruti Haasan.

The film director Jayendra also showed the first look and trailers of the film. Suresh Babu and Allu Aravind launched the audio while hero Ram launched the website of the film.

"Vanamali who penned the lyrics for this film has good knowledge of Tamil and Telugu. This film is a bilingual and I am glad I am working with Jayendra who helped me in films right from when I was eight years old. He is the senior most director who is debuting with me now. Though I started in Tamil, ten years of Tollywood career makes me think I am from AP. Now Tamilians are saying a Telugu guy called Siddharth is making a film in Tamil also. I will always be grateful to my fans for giving me so much respect and love." Siddharth said.

The rest of the speakers at the audio launch made the cliched speech. They all wished the film and the audio a grand success.