Films get sold for bomb
Thursday, February 18, 2010 • Tamil
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These days, it is commonplace to see films getting sold for a bomb. We have seen reports which indicate that the trend is fast catching up in India, especially the South, where it has been almost absent in the past.
Crazy projects, which have high expectations around them, are being bought by budding production houses for a huge amount. If Rajinikanth-starrer Robot has reportedly been sold, along with its overseas rights, in Andhra Pradesh, Komaram Puli, Leader and Varudu have already been bought by Geetha Arts.
While the Pawan Kalyan and Allu Arjun-starrers have been bought for Rs. 60 cr., both from Singanamala Naidu and DVV Danaiah, Leader has been bought for an undisclosed amount from its original producers AVM.
In Hindi, Hrithik Roshan's Kites has already fetched its producer Rakesh Roshan a whopping Rs. 150 cr. It seems that the trend is catching up in India and even down the South.
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