Marketing is everything, now-a-days. New age filmmakers like Saikiran Adivi and Mahi know it better. By pricing the audio cassette of their Moon Water Productions' forthcoming film Village Lo Vinayakudu at mere Rs. 10, they have struck gold.

Reportedly, the audio cassettes sold beyond their expectations, and obviously buoyed by the immense success, the film's unit members - hero Krishnudu, producer Mahi, director Adivi and others are starting on a success yatra and will tour towns like Guntur, Tirupathi, Rajahmundry, Nellore, Vizag.

The unit members will distribute over 10,000 CDs during the tour which will be undertaken on 28th,29th and 30th of this month.

A close aid of director Adivi said to indiaglitz that "it's the first of its kind in the history of Tollywood to organise a music success tour."

Getting pat from biggies like Suresh Productions, the director-producer duo are expecting to make waves in the coming days.

Besides serving as a huge publicity trick for the film, the success tour will also help boost the sales the audio the second edition of which will also be released soon.

Listen to Village Lo Vinayakudu Songs on Raaga.com

Watch 'Villagelo Vinayakudu' Trailers