There is no limit when it comes to promoting a movie. Here is another movie that has adopted an innovative way to bring its music to the public, directly.

‘Kanden Kadhalai’ had kick-started a van campaign since its audio release on 14th August. Two exclusive vans are currently touring across Tamil Nadu, interacting with the public. There are two promoters in each van, who ask simple questions on the film and the winners are given the CDs of the film. The campaign is already generating enough excitement among the people! To create hype, the vans are playing the movie’s songs continuously. The van campaign would cover the entire TN and will end on 31st August 2009. So watch out for these vans! Who knows you might be among the lucky ones!

‘Kanden Kadhalai’ will grace the screens in mid-September this year.

Listen to 'Kanden Kadhalai' songs on Raaga.com