Cinemax stands for Maximum Collections  Ram
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ÂCinemax stands equivalent for maximum collectionsÂ, said Ram, bringing in a new definition for the Cineplex.
ÂCinemaki maximum collections theche kendran was RamÂs words during the launch event of the multiplex on Sankranthi, Jan 14. He made the comment to senior director, Dasar Narayana Rao.
Ram watched his latest movie ÂMaska on Cinemax Big Screen  one of three screens in the complex which was the opening movie for the screen. The multiplex belongs to ace director K. Raghavendra Rao who has a tie-up with Cinemax to open this RK Cineplex in Hyderabad.
RamÂs comments seem true as ÂMaska has garnered a huge revenue collection all over the state including the lucre generated from Cinemax.
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