Chiranjeevi announced his party name ‘Praja Rajyam’ with the slogan Mana Rajyam Surajyam, Swarajyam, Prajala Rajyam, Praja Rajyam!!

The Party Flag was hoisted near the stage. The flag designed with an inspiration from nature displays red sun on white coloured background and a band of green colour at the foot.

The Sun with 24 rays on the flag symbolizes the energy source in the universe, spreading light all the 24 hours of a day. It also represents the change that is looked forward to. The yellow streak around the red sun indicates the smiles of citizens. While the green colour symbolizes the greenery of agriculture or prosperity and White represents the unity of all the castes like the colours of VIBGYOR merging in to reflect white light.

The Flag also symbolizes the 3 Main faiths White for Christianity, Red for Hinduism and Green for Islam, conveying that the party gives equal importance to all religions.