It is well aware that Nandamuri Kalyanram after making debut in Telugu film industry as hero, failed to get a break as hero. So, he launched his own banner NTR Arts and brought out 'Athanokkade' which turned out to be a blockbuster.

Again, he played hero in several other films like, 'Asaadhyudu, Lakshmi Kalyanam' and the recent release 'Vijayadasami' but none of them failed to reach the range of 'Athanokkade'.

Hence, he came to a decision and bringing out another film on NTR Arts again with himself playing the hero. It is reliably learnt that the film is going to be directed by Harshavardhan.

Priyamani, who had successive hits in Telugu, is playing the female lead in this movie. The film would be launched on Vijayadasami day in October.

Present script work is in progress.