Biggest film of the year so far (in terms of starcast and scale), SALAAM E ISHQ, has completed 50 days at the box office.

Released with much fan fare, this well made film invited strong negative word of mouth within 3 days of it's release owing to it's long duration of 3 and a half hours. Result was that audience chose to take duration as the single most parameter to decide on watching the film and gave it a cold shoulder after a very good first weekend.

After taking a mighty fall in the second weekend, the film remained somehow steady over the weeks and hence has managed to reach till this distance where it has survived a 7 weeks run at the box office.

Though the film is being termed as a box office failure by most, the fact is that it has earned 25 crores for itself with good revenue expected from DVD sales and satellite re-runs.