One should have a good command over all the departments of cinema and at the same time you should have commitment, when you wanted to withstand as a producer in Telugu film industry.

Especially, each rupee you spend on the film should ensure good entertainment to the audiences.

Mega Producer MS Raju has all the above qualities. Especially almost all his Sankranthi releases were super hits and earned a good name as a Sankranti Raju.

He is now producing a film 'Aata' on the banner of Sumanth Arts with a sub-title 'Puli Meeda Swari' under the direction of VN Aditya.

The shooting of the film is progressing at a brisk pace and the producer is making efforts to release the film in the second week of April.

Siddhartha and Ileana are playing the lead pair in this movie, while Devisri Prasad is giving tunes for the songs in this film. Presently, dubbing is in progress at Ramanaidu Film Laboratories of Hyderabad simultaneously.