Mega Star, Padma Bhushan, Dr Chiranjeevi's latest film 'Shankar Dada Zindabad' is coming up as a good message-oriented film after 'Indra, Tagore, Shankar Dada MBBS and Stalin'.

The shooting of the film is progressing on a brisk pace in and around Hyderabad, while Devisri Prasad is providing tunes for this film.

Several audio companies have competed to bag the audio rights of this film. However, Aditya Music was able to grab the opportunity to market the audio at a fancy rate.

It may be recalled here that it was Aditya which had marketed the audio of 'Shankar Dada MBBS'.

It created a record by selling 7.5 lakh cassettes in the first batch itself. Now Aditya is planning to break the record with the sale of cassettes of this sequel film, say representatives from Gemini Film Circuits.

One more thing here to mention is that it was Aditya which had also bagged the audio rights of 'Sivaji' of Rajanikanth.