The Telugu film industry is in the habit of releasing films season-wise. Especially most of the films would be released either during Sankranthi or Dasara.

However, in Tamil Nadu preference would be given to Diwali. It seems the Telugu industry is following in the footsteps of the Tamil Nadu as almost four films are hitting the screen as Diwali gifts. 'Aadhi Lakshmi' directed by Suresh Varma with Srikanth, Naveen Vadde and Sridevi is being released as a mass entertainer.

Lyricist Kulasekhar turned a director and made 'Premalekha Raasaa..' with Venkat Mallidi and Anjali as the lead pair.

Another film 'Raaraju' is getting ready for Diwali release with GVG Raju as producer and family films director Udayashankar wielding the megaphone with action hero Gopichand, Meera Jasmine and Ankitha in the lead.

Besides these three films, another film 'Maya Bazaar' directed by Indraganti Mohanakrishna with Bhoomika and Raja playing the lead is also slated for release.

In addition two more films are also likely to be released during the season. In fact some of these films are supposed to be released during the Dasara festivities, but were postponed and are ready for release as part of Diwali and Ramzan celebrations.