Though there is much left to be desired for the publicity campaign of Subi Samuel's debut movie production 'Alag', things may just change a little for better with a brand new promotional music video that is being beamed on the small screens.

So what's so 'Alag' about this music video? Well, it features the cream of Bollywood as Sharukh Khan, Karan Johar, Arjun Rampal, Bobby Deol, Abhishek Bachchan, Priyanka Chopra, Lara Dutta, Bipasha Basu, Sushmita Sen and Preity Zinta get together to introduce the lead protagonist of the film. They act on the song 'Sabse Alag' that has been put to tune by Aadesh Srivastava and sung by Kunal Ganjawala, Shaan, Hemachandra, Nihira Joshi and Gayatri Ganjawala.

Shot as a PURE WHITE number [to depict the purity of the character played by Akshaye Kapoor], 'Sabse Alag' is haunting to say the least and maintains a smooth pace throughout while being sung at a low decibel from start to finish.