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A smart gimmick

Friday, December 16, 2005 • Tamil Comments
#Archana Ravi
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These days you have to think up something different to attract the attention of the public.

The makers of Venkatesh starrer Laxmi have done just that.

In a smart and interesting move, the producers have decided to rope in 100 women with the name Laxmi to release the film’s audio.

Now that is what is called as out of the box thinking. Rather than have celebrities launching it, the move to have it released by 100 entities from the general walk of life is indeed very novel.

The audio would be released this Sunday.

The film is slated for Sankranthi release.

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