Whenever S V Krishna Reddy launches a film, there is an air of anticipation. He is a master of masala and mass movies.

After the success of Hungama, SVK is getting together another big team for his next fun-filled caper.

His new film, which is yet to be named, was launched recently in the presence of Dasari Narayana Rao. The film has Rajendra Prasad, Srikanth, Siva Balaji, Sindhu Tolani, Sanghavi and Pranathi in the lead roles.

G V Prasad of Damini Entertainments produces the film.

Sanghavi is paired with Rajendra Prasad. This shapely actress who has been out of action for long is making a comeback through this film.

Sindhu Tolani will play the heroine to Srikanth.

SVK has doubts in his mind as to what kind of film he wants to make. ‘The film will be a hilarious entertainment like my earlier films Vinodam, Mayalodu and Pellam Urelithe’. SVK himself is scoring the music for the film.

For Srikanth, this is another film with his favorite filmmaker. Eight films out of ten I did with SVK were hits, says Srikanth.

The regular schedule of shooting is currently on and will be released on January 14.