Soggadu audio release, as we reported in these columns yesterday, was full of fun and frolic as it happened at a pub in Hyderabad.

The spirits (metaphorical one) were really high and the adding to the dash of the occasion was the presence of Tarun and Aarti.

With the industry almost certain that they have a thing going on between them, it was natural they were the cynosure of all eyes.

But when reporters did make bold to ask Tarun about the affair, the handsome hero just shrugged his shoulders and simply said that it was all media's figment of imagination.

He seemed to suggest: "guys, give me break. I am just 23. I have a long way to go".

If Tarun said he was too young to think of marriage, Aarthi, for her part, just spent most of the time, grinning ear to ear.

Both of them said that they don't give credence to rumors. "We are just good friends", they said.

Well, well, we have heard these very same words before. Almost every hero and heroine who tied the knot together has said this before.

Interestingly, the 'rumors' about their so-called dalliance has gained momentum just days before Soggadu's release. So that begs the question: Is it all a calculated publicity stunt?

Wish we had an answer.