It might seem the height of Narcissism to have a film a named after your very name.

But if you are the badshah of the industry you can get away with it. And Chiranjeevi is the monarch of all he surveys in Tollywood.

So when his next movie under the direction of K Vijaya Bhaskar is titled Jai Chiranjeeva not many eyebrows are raised.

If anything the producer, Vyjayanthi Films' Aswini Dutt, has been emboldened by a song with the same words in one of Chiru's yesteryear films.

Jai Chiranjeeva will have Trivikram Srinivas providing the dialogues and story. The production is tight-lipped about the story. They are cagey about any further details. The only news is that the film will be shot extensively in America and that Mani Sharma is providing the music.

As far as the heroines are concerned, they are not yet confirmed. But the rumor is, after the success of Indra and Shankar Dada, it might be Sonali Bhendre again.

Chiru and Sonali share such a wonderful working relationship that the two films have been success. But a final decision has not been taken yet.