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With the financial assistance provided by some software companies as part of their corporate social responsibility, Start (Service through art) Help Foundation and Dotcom art creations jointly produced the children's film 'Aatreya'. This film, which garnered good response with the previews, will be released on November 14th as children's day gift.

Shanti Kumar Chilumula, the director of this film, said, "We have shown how the modern life style is affecting the children now and how should the parents raise their children adding a very good comedy in our film. The film will be entertaining and also thought provoking. Some corporate companies have helped us in making this film. We have also requested the two Telugu governments for tax exemption. But we are not waiting for it and will release the film on 14th. We will use the profits gained by this film for the education and health of orphans".