When Ram Gopal Varma announced that he is going to auction his upcoming film, 'Anukshanam', everyone thought it was a publicity stunt by the maverick director.

But to everyone's surprise, RGV started the auction system and it has been getting a huge response. Within only three days of the start of the auction, about 410 theatres have been booked and everyone is saying that it is the start of a new era in Tollywood.

Manchu Vishnu, who has acted in the lead role in this film and also producing it, said, "We are overjoyed with the response for the auction for our film. We are very happy that our film is a success (commercially), even before the release. Varma's thoughts are always path-breaking and I am sure that, this auction system will bring revolutionary changes in the industry".

Watch Anukshanam Trailers