Nithiin's sister Nikitha Reddy who earlier produced Ishq and GJR on Sreshth Movies banner has launched a new banner 'Sravana Movies' and the banner's maiden venture with Nithiin introducing Srinivasa Reddy as the director has taken off with Muhurtham today. Producer Ram Mohan Rao, Director Surender Reddy and Sadanand Gaud did the Muhurtham honors.

Nikitha Reddy introduced the movie as a new age love story on her new banner Sravana Movies and new director Srinivasa Reddy at the helm. The female lead is yet to be finalized and the regular filming of this love entertainer will start in the second week of March.

Brahmanandam, Sonu Sood, Ajay are the other key players and the crew includes: Harshavardhan writing the Dialogues, Mukund Pandey the screenplay; Music by Sagar Mahathi, Son of ace composer Mani Sharma; Art by Rajiv Nair; Editing by Praveen Pudi; Fights: Vijay; Executive Producer: Venkata Ratnam; Produced By Nikhitha Reddy; Story & Direction: Srinivasa Reddy Bosani.