Anonymous Social groups started a campaign last night against the Mega family, with Chiranjeevi and Ram Charan in particular. The motive is straight and simple... Revenge for the young actor Uday Kiran's death. Target is focused... Ram Charan's 12 January release 'Yevadu'.

The Gandhian campaign says 'As a token of respect to Uday Kiran, a young actor who ended his life abruptly to go out of the cruel Tollywood industry, let's all be firm that we will not watch 'Yevadu' in theaters. As one of the great heroes said in Telugu movie STALIN, please spread the message by sharing it with three of your friends. If needed, let's encourage a small film instead...'

Looks like 'Yevadu' will never come out of its woes. First it was Uncle Pawan kalyan's 'Attarintiki Daredi' in July 2013, then the state bifurcation issue which caused the movie postponed four times and finally producer Dil Raju was relieved to see the release happening smoothly.

Now the Uday Kiran's death and the circumstances in which it happened, stories around it strongly evolved into a huge roadblock for the movie release. It will be interesting to see how the film will fare at the Box Office.

All said and done, it's rumours based on which the campaign is built. Hope sense prevails and a big ticket film like 'Yevadu' will get the path cleared for release as scheduled...