As the response of UTV’s ‘Theeya Velai Seiyyanum Kumaru’ is growing day by day on a positive note, on the flip side, increase in the sale of the film’s pirated DVDs has been on rise as well. Of late, hundreds of TVSK DVDs were seized during raids conducted at several city shops; following which the proprietors were arrested.

As part of its on-going enforcement campaign, UTV Motion Pictures yesterday cooperated with the Crime Branch Control in its raid against two targets namely; Mohd. Arone (Burma Bazaar) and Savarimuthu (China Bazaar), dealers of pirated DVDs. From the former 90 DVDs of TVSK and 20 DVDs of Settai were seized while Savarimuthu had 90 DVDs of TVSK.

Both were arrested on charges of criminal counterfeiting. Investigations are on-going to identify the source and/or locations of the manufacturers of seized goods, who will also be prosecuted as appropriate.

For the records - As one of the premium brands and to ensure high quality entertainment to audience, UTV Motion Pictures works closely with multiple agencies in India to protect its Intellectual Property and Brand. These agencies identify piracy at all levels and then take appropriate action to stem it.