Consumer brand endorsements have always been a lucrative option for many film stars. A few days work and a remuneration of a film. No wonder most of the stars are bitten by the advertisement bug.

Actresses were the usual choice for advertisements until a few years ago. Of late even the top male stars are showing great interest in doing commercials. Suriya and Madhavan are the kings of endorsements already. Vijay is selective but gets reputed brands. Even Vikram has finally fallen for advertisements.

If the young stars are opted for particular kind of products, senior actors like Sarath Kumar, Jayaram. Vijayakumar are chosen for value products. Now the latest to join the advertisement wagon is veteran Karthik.

Heartthrob of the eighties Karthik will soon be seen in commercial advertisements promoting a dhoti brand. Karthik plays a respectable man and ‘Naadodigal’ Shanthini Theva plays his wife in the commercial. The campaign will break next week and IndiaGlitz is breaking the news first.