Sarath Kumar is donning a new hat. The actor, who is the president of South Indian Film Artistes Association and the founder of All India Samuthava Makkal Katchi, is now the director of administration and operations in Radaan Media Works.

For those who need an explanation about Radaan, it is one of the leading firms providing content to television channels, headed by Sarath’s wife Radhika. It is currently a Rs 30-crore company and the actor is planning to convert into a Rs 100-company in three years.

“Apart from serials and game shows, there is a plenty of things we can do and we are planning to do it in the coming days. We would like to spread our canvas in other areas too,” an optimistic Sarath says with all hope.

He adds: “We are planning to do programmes for television channels in Marathi, Bengali and Gujarati. We will also produce low-risk films. But all these will be done without affecting our business with Sun TV.”

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