As against the usual practice, the audio launch of 'Muthirai', directed by Sreenath, had relatively lesser number of guests, shorter speeches, focused on the film. The project, which is more a tribute to the late director Jeeva, is co produced by his wife, Aneez Tanveer, written by her, directed by his assistant and friend Sreenath, apart from being captured on lens by his student Saleem. One of Jeeva’s regulars, Harris Jayaraj, was not part of the project, but Yuvan’s tunes, as the songs that were screened suggested, did not lack in lilt or pep either.

Chief Guest of the launch was director Gautham Vasudev Menon, who received the first copy of the audio CD from producer Vikram Bhatt. Daniel Balaji, Nithin Sathya and Manjari, the lead characters, were present on stage as well.

“I really respect Aneez’s hard work to make this dream of Jeeva’s a reality. And I also am a big fan of Yuvan Shankar Raja, whose music I really enjoyed even in the recent flick, 'Kunguma Poovum Konjum Puravum'. I hope to work with him sometime,” said Gautham Menon, while Aneez recounted that Jeeva was originally approached to work with Gautham for 'Vettaiyaadu Vilayaadu', but the offer could not be taken up.

The audio launch of the film also served as the occasion for two more projects to be announced: both produced by Vikram Bhatt’s ASA Productions. “One will be directed by Aneez and the cast is yet to be finalized. The other will be directed by Manikandan, Gautham’s assistant and has Nithin Sathya in the lead. GV Prakash scores the music of this film which is called 'Pin Kurippu',” announced Bhatt.