Well, amongst Kollywood stars it’s Ilayathalapathy Vijay who’s been constantly roped in for more brand ambassadorships. Coco-Cola had earlier roped in Vijay as its brand ambassador during the year 2000-03.

Later, as the brand manufacturers felt that the product can peak in markets without any celebrities. Now as Vijay’s popularity is gone ahead amongst young guys especially in rural areas, the product managers have approached him for the ambassadorship deal.

One of the sources revealed that Vijay would start filming for the commercial ad of Coco-Cola’s latest theme of ‘Open Happiness’. Also added that the commercial will be aired within next couple of weeks on all media channels… Earlier, during last year Vijay was offered the brand ambassadorship for ‘Chennai Super Kings’ in T-20 Tournament. One of the leading trade analysts of Tamil Film’s box office collection had recently stated that though Vijay’s recent films hadn’t done extremely well at box office, producers are on their heels of increasing his remuneration.