Tamil cinema is known for its innovative publicity and novel methods to reach out to the masses. They generally come out with huge and colorful invitations and grand muhurrat are being organized to kick off the movie to garner the attention of the industry men and the audience.

The latest is the various novel methods adopted by the ‘Saroja’ crew. The movie directed by Venkat Prabhu, has made it big at the box office. Interestingly they publicized the movie in a grand way using very possible option.

‘Saroja’ was advertised at the back of Metropolitan Transport Corporation (MTC) bus tickets. Vishal starrer ‘Sathyam’ was publicized in a grand manner by erecting special advertisements on bus and catchy colorful billboards were erected.

Going a step ahead, actor Silambarasan has gone the hi-tech way for promotion of his forthcoming film ‘Silambattam’. The movie which is under production is directed by cinematographer Saravanan.

Silambarasan had posted three songs from the movie in his personal profile at his Face book, a community website. His fans can listen to the songs by downloading from the website. Interestingly the audio of the movie would be released only during the first week of the October.

‘Ennavo Pannala’ peppy number with loads of fun and frolic

‘Thamizh’, typical hero-glorification song with fast beats

'Nalamthana’ – remix of the evergreen classic song from ‘Thillana Mohanambal’