The makers of the film 'Abhiyum Naanum' have come up with a novel way to promote the film that delves into the beautiful relationship between a father and daughter played by Prakash Raj and Trisha.

A painting competition titled 'Dad and I' is to be held in Chennai and Coimbatore inviting boys and girls between the ages 4 and 14.

The participants will be asked to paint creative pictures about their relationships with their respective dads. Wonderful talent would really be on display here.

The winner of the competition would be felicitated with two Kingfisher Airline tickets to Goa for a holiday. Moreover the drawing would be showcased as part of the movie posters crediting the child. Reports also suggest that 20 surprise spot-prices will be given away. The rest of the paintings would be gifted to the respective dads for them to cherish.

The concepts and designing activities is done by EM & C.

Meanwhile, the audio release function for 'Abhiyum Naanum' will happen on the 27th of September. Chief Minister Karunanidhi along with his daughter Kanimozhi will launch the CDs and cassettes.