Director Mahendran who rendered an awesome film in the form of 'Mullum Malarum' called upon filmmakers to do away with duets and run-of-the-mill love stories. Speaking at the audio launch function of the movie, 'Vannathupoochi' a film based on the lives of children, the veteran director urged young directors to treat cinema as an art form.

'When a young director makes a film based on human emotions and somehow does not taste the desired success, it is so very easy for him to change tracks'. But then the director urges young directors to hold true.

Says Mahendran, 'We treat children with reverence, but then never make children's films. Most films that feature children actually have them mouthing dialogues meant for grown-ups. This is not good'.

'People think making movies with enormous budgets is what good filmmaking is all about. This is totally false. True human emotions amalgamated with a spectacular narration will never go unnoticed'.

He also called upon Tamil filmmakers to do away with needless 'exercise schedule' dance sequences and running around trees in foreign locations and urged directors to be more responsible.

Precise observation and absolute truth from the heart of an ace director.

Watch 'Vannathupoochi' Audio Launch