Tata Teleservices Limited, India’s leading telecom company from the reputed Group of TATA’s and the fifty years old Sivaji Productions, one of the most respected production houses of Tamil cinema, have together to promote the next big Tamil blockbuster –Chandramukhi.

The publicity campaign for the movie shall be co-promoted as “Tata Indicom & Sivaji Productions present – Chandramukhi”. There will be huge cut outs, hoardings, banners etc put up across Tamilnadu to promote the movie in a big way. There will also be special ring tones, screen savers, movie clips and much more for TATA Indicom subscribers

Mr.Madhusudan, Chief Operating Officer (COO), Tata Teleservices – Tamil Nadu and Kerala Circles said, “Chandramukhi is the much awaited movie. Our marketing, branding efforts and the film’s popularity will result in a win-win situation for both parties. “He added that “tie-ups with films offers a contemporary marketing avenue, and we have found an ideal partner in Sivaji Productions. Like us, they also have a rich heritage and long-standing reputation. We are happy to be associated with them for this prestigious venture.

The producer of the film Mr. Ramkumar said, “the scope and extent of this tie-up is new to Tamil Cinema. This relationship will be mutually very beneficial. We are very glad that the association is with the most reputed corporate house in Indian history. Sivaji Productions has produced many quality films in the last 50 years and the Tata's have been India’s pride for the last 100 years now. The faith Indians have in the Tata group is unparalleled.”

As part of the tie-up, special screen savers, ring tones, movie clips and many other services, will be available to Tata Indicom subscribers in TataZone and Fundoo Calling (voice portal) shortly. The grand audio release will also be co-hosted by both parties. Besides, a special Tata Indicom commercial shall be played just before the interval, in all the halls where the movie is being screened. Watch out for more innovative promotions, road shows etc to create excitement and hype.