MARD or 'Men Against Rape and Discrimination' is a social campaign launched by Farhan Akhtar against rape and sexual discrimination of women in Indian society. If you are a man who respects women... her rights, her dignity, her independence, her mind, her body, her life... you are a MARD says the campaign. The campaign got kudos already from various famous personalities of the society and celebrities from across the country have joined and endorsed the campaign.

A poem written by farhan's father and famous poet Javed Akhtar has been recorded in various voices and languages already. The Telugu voice has been rendered by Mahesh Babu and Farhan a T-Shirt campaign has kicked off already. Akhtar thanked the Tollywood Superstar for supporting the campaign and said he is planning to launch the video promo of the campaign with Mahesh babu singing the poem.