Within a week from release, 'Raanjhnaa' is one of the most discussed topics in the country. The film saw peerless performance by Dhanush and an beautiful chemistry between Dhanush and Sonam. Hindustan Unilever Limited is tapping in on that, and have made the smart move of roping in the two stars to endorse their best selling range of soaps and body wash, Lux.

The official reports have it that Dhanush and Sonam have signed the dotted line for the deal, and will be the brand ambassadors for Lux soaps. Speaking on this, the GM of Hindustan Unilever Limited, Sudhir Sitapati said "We always look for young and soulful people to endorse our products. On this regard, Sonam is a promising and beautiful actress, while Dhanush is the latest romantic hero, and we feel that the two, especially after 'Raanjhnaa', will be the best choice as brand ambassadors." It is worth mentioning that Bollywood Badshah Sharukh Khan and Katrina Kaif were the previous brand ambassadors for Lux.