The audio launch of the film Kadal has created waves around the world already. Sony Media Entertainment, who hold the audio rights of the film created a record yesterday by releasing the album two days ahead of it's official release day. The popularity of the two promo songs - Elay Keechan and Nenjukulley prompted the makers to release the songs online to media stores.

“There was a terrific buzz and unbelievable advance booking orders for Kadal album, so we decided to advance its release by two days and get a huge opening during the weekend" said a spokesperson from Sony. Ever since the appearance of Nenjukulley on MTV Unplugged, all eyes have turned to the ARR album. Now that the final release is out, we are already seeing rave reviews about Kadal. The Mani Ratnam film has Gautham Karthik and Thulasi Nair in the lead. Vairamuthu and Madhan Karky have penned the lyrics.