Srinivas Gundreddi watched ANR's Devadasu hundreds of times and weaved an interesting story inspired by the material provided by the original. His Devadas (played by Tanish) will reflect the thinking of today's youngsters. He plays a lover boy who is spurned by his girl or left jilted because of the circumstances.

Tanish, who is basking in the glory of the success of Mem Vayasuku Vaccham, is enjoying playing the trendy Devadas. Without going for a fitting title like DevD, the makers have instead chosen to reveal that Devadas is sporting a new style with the help of the caption 'Style Marchadu.'

Srinivas has earlier directed two Kannada films and a Hindi film in the past. Produced VS Rami Reddy, the movie has Sana Oberoi, Sri, MS Narayana, Dhanraj, Kashi Viswanath, Sana and others as part of its cast.

If Sharath Chandra's Devadas had a childhood sweetheart and a concubine, this modish Devadas will have three heroines.

Gana is the music director. Editing is by Menaga Srinivas. Cinematography is by Chakri.