Only on Sunday R Parthiepan conducted a blood donation camp in Chennai. While in Tollywood, its megastar Chiranjeevi is known for regularly holding such events. And now in Mollywood, Mohanlal is doing one such attempt.

The top star of Malayalam film industry will use his popularity to help patients and accident victims across the country who are in urgent need of blood.

In association with two NGOs, Indian Blood Bank Society and Act For Humanity, the actor has set up a website to connect blood donors all over India. All that one has to do to be part of this noble gesture is to register at www.indianbloodbank.com.

"The website can come in handy for those who are in urgent need of blood. It will compile the data of blood donors all over the country and will give it to the needy at appropriate time. I am happy to promote it," says Mohanlal.