Ever since Aishwarya tied the knot with Abhishek in April 2007, the electronic media has been constantly busy in capturing their moments. Be it the Bachchans Karva Chauth, Aishwarya's baby shower, Diwali - the high profile child birth of Aishwarya however got a blanket of a 10-point advisory issued to TV channel heads by the Broadcasting Editor's Association (BEA) that curtailed the electronic news coverage regarding the high-profile childbirth.

According to media reports, the Broadcast Editors Association (BEA) had issued a 10-point advisory to its members on how to cover the birth of Amitabh Bachchan's third grandchild, following obsessive speculation about the date of Aishwarya's delivery and the baby's gender.

While some predicted 11.11.11 as the birthday of the Bachchan baby and bookies even placed bets on the date, many believed Ash would give birth to twins.

However, most of these shows and news clippings were curtailed as the advisory was issued earlier this month. The directives saw a direct impact on the amount and nature of media coverage on the television.

Mumbai's Seven Hills Hospital, where Ash delivered her bundle of joy, had tight security outside as well as inside.

The paparazzi was only allowed to set up cameras behind the walls of the seven-star hospital, where Bachchans booked three rooms - one for Aishwarya, the other for the Bachchan family and the third for the Rai family.

Therefore, coverage was bare minimum. Amitabh had earlier clarified that he had no role to play in banning TV channels from placing reporters and cameras outside the hospital. However, he took to Twitter to applaud media's self-imposed restraint on his celebrity daughter-in-law's pregnancy.

He thanked the media in his tweet by saying, "I need to thank the media for keeping their word of not intruding our privacy. Deeply Obliged!'