Arjun is all hopes about his next release 'Kaatupuli', which he says will be an entertainer with a difference. "I play a physician in this movie. The story is about a team which enters into a forest on a mission. The problem the team members face is the crux," he says.

"I have acted in 140 movies so far. But Kattupuli is totally different from them. I thoroughly enjoyed shooting for the film for there were many challenges for us. Shooting in deep jungles is not an easy thing and we have done it for Kattupuli," says the 'Action King'.

Directed by Tinu Varma, a popular stunt choreographer in Bollywood, the film is simultaneously made in Tamil, Telugu and Hindi. Shayali Bhagat is Arjun's heroine in 'Kattupuli', while music is by Vijay Varma. The audio launch of this film took place in Chennai recently.

"These days, marketing movies is more important than the way we make them. A good film could become a big flop if proper marketing strategies are not framed and followed. So we are planning to take Kaatupuli to the masses in a strategic manner," Arjun says.