When Suriya, Shruthi Haasan and team came to Hyderabad to unveil the logo of 7th Sense at the Taj Krishna Hotel, it made a grand affair. Later, when the logo was made public in the event attended by some well-known Tollywood personalities like Sukumar, Meher Ramesh and Boyapati Sreenu, the logo started making news.

It is because it has got a psychedelic appeal to it, to say the least. It is designed imaginatively, evoking a sense of fear. Sense, written in Telugu, is artistically illustrated to make a face. Eyebrows and the right face are complete, with second part of the monosyllable word taking care to give shape to nose and the left face.

It follows in the pattern of the Tamil logo, though design-wise, the Telugu logo scores better. Well, it seems the film's innovative logo will only help it catch the attention of some movie-goers.