AL Vijay's 'Deiva Thirumagal' hit theatres nearly a couple of months back, and what a victory it has been for the film! Apart from creating eagerness among film lovers and pulling the crowds into cinema houses, director Vijay has also proved with this team that big budgets, skin show, stunts and foreign locales are not the only aspects that will make a film a hit.

'Deiva Thirumagal' with its subtle portrayal of human emotions and spellbinding performances from the actors, especially with Vikram taking a huge chunk of the audience applause, has walked through the box-office with its head held high.

The film is seeing good crowd at the movie houses with a major portion contributing families. More than a handful of theatres spanning Chennai are running to packed houses during the holidays.

'Deiva Thirumagal' is marketed by UTV, which has played a pivotal role in making the film reach out to the nooks and corners of the state. The film has raked in a considerable moolah.

IG applauds the team of 'Deiva Thirumagal' on completion of 50 successful days at the box-office, and hopes to see more of good films from AL Vijay in future.