Wondering what we are referring to in here? Jiiva's fan base has not shot up in Tamil Nadu or among Tamil movie fans, but with the Telugu dub of 'Ko' as 'Rangam' his fan count in Andhra Pradesh seems to have gone multi-fold as well.

The producers of his next film, 'Rowthiram', where he shares screen space with Shriya Saran are planning to release it in Telugu as well. This dubbed version will bear the title 'Roudram'.

It is also said that since the film sees Shirya Saran as the heroine, it will only be an added advantage for the makers for this damsel is already a hot property in Telugu cinema. The film will give in a lot of new talents like director Gokul, music composer Prakash Nikki and the cinematographer Shanmuga Sundaram.

The film is now seeing post-production work at a brisk pace. The makers are planning to launch the audio for the Telugu version in the first week of August through Aditya Music.

Listen to 'Rowthiram' single track on Raaga!

Watch Now - 'Rowthiram' Trailer