The aggressive film acquisition techniques followed by two of the newest and biggest production houses seem to have slightly changed lately.

Red Giant Udhayanidhi Stalin's recent films' rights have not ended up with sections close to the producer as it used to be. His recent production venture 'Manmadhan Ambu' was sold to Gemini Labs. His prestigiously marketed 'Mynaa' wasn’t sold to his family channel. The works of Red Giant are conspicuously low key of late.

But the other big name, Cloud Nine Dhayanidhi Alagiri is doubling up. He has acquired the marketing rights the under production film 'Azhagarsamiyin Kuthirai'. Sources close to Gautham Menon the producer of the film are also talking in these lines.

Very impressed after seeing the rushes of ‘Azhagarsamiyin Kuthirai', Dhayanidhi is said to have asked Suseendran to direct a straight film under his banner. Any which way, the brother wins.