‘VTV’ Ganesh, producer of STR-Anushka starrer 'Vaanam', has come out with an explanation as to why they chose to launch the film's audio in London.

"We launched the music of ‘Vinnaithandi Varuvaya’ in London and the film and its songs turned out to be super hit. We just want to cash in on the trend", says Ganesh, who is one of the producers of 'VTV', which also had Silambarasan in the lead.

He adds: "Yuvan Shankar Raja has come out with excellent songs and each on of them has the potential to become a chartbuster. The audio launch function in London on October 15 will mark the beginning of a success journey".

A multi-starrer, 'Vaanam' also has Bharath, Vega, Prakash Raj and Sonia Agarwal in lead roles. Inspired by Telugu blockbuster 'Vedam', the film is being directed by Krish, who has helmed the Telugu version too.

Watch Now - 'Vaanam' Team Meets The Press