Airtel has roped in Kollywood's vibrant young star Karthi Sivakumar, as its new brand ambassador for south region.

Following this, the mobile services provider's new campaign with Karthi 'Indraikku enna plan' has been rolled out. The company also plans to roll out a series of TV commercials with the actor which would be aired across south India.

Rajiv Rajgopal, CEO, Kerala & Tamil Nadu, Mobile Services, Bharti Airtel said, "Airtel as a brand believes in connecting with a mass audience. Karthi with his brilliant performance in all his 4 releases has made himself a part of every household in Tamil Nadu, we found this as an ideal match to our brand as Bharti Airtel has also now become a part of over 11 million household in the State. We are confident this association will be appreciated by all our customers."