'Arya2' is running to packed houses in the state and its hero Allu Arjun, who has got appreciation from everyone, is naturally on the cloud nine. He is gearing up for his next film 'Badrinath', to be directed by VV Vinayak. The film is produced by Allu Aravind.

Vinayak is planning to make the film as a thorough mass and action entertainer, in which Arjun will be seen in a powerful action-based role. 'Bunny', the last outing of the actor-director duo was commercially successful. The two are joined by, Geetha Arts, which has a stature of its own after the immense success of 'Ghajini' and 'Magadheera'.

We can expect a costly entertainer. The rest of the cast and crew is yet to be finalised. It is learnt that the story discussions are almost over.

Arjun is currently filming for his Gunashekar-directed 'Varudu'. Badrinath will go on floors after Varudu's shooting is wrapped up by the end of February.