Creative films, even more creative promotions! Films these days don’t seem to compromise on anything when they want to promote themselves, that to different in unique style…

The marketing team of Shahid-Genelia starrer ‘Chance Pe Dance’ have come up with really hatke idea. Going by the story of the film that features Shahid living a car, the promotional campaign will make use of this four-wheeler. And not only that, Shahid will in fact live in it… that too for two days!

“Marketing the film is very important and everyone needs different ideas,” said sources, “It’s very difficult to convince Shahid to do something, but he approved of this idea. We will mostly be using an old Maruti 800, which Shahid has used in the film. He will actually stay in the car and even have meetings inside the car. The event will take place in January, days before the film’s release.”

However this is just one of the many plans for promoting the film and nothing has been finalised as of now, said sources close to the productions.

‘Chance Pe Dance’ is bannered under UTV Motion Pictures and directed by Ken Ghosh.

Listen to 'Chance Pe Dance' songs on Raaga.com

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