Kamal Haasan is known for spreading awareness among masses on various issues. He was there in an ad-film urging to pay taxes promptly. And his presence was very much felt in another ad-material on AIDS stigma. On Sunday, Kamal attended the website launch of Heart Exnora, www.heartexnora.org, as part of the ‘World Heart Day Celebrations 2009’ in Chennai. He also received the ‘Mind Your Heart’ video DVDs from Tamil Nadu Deputy Chief Minister M K Stalin at the function.

Film producer A V M Saravanan received the first copy of the updated version of the books ‘Mind Your Heart,’ and ‘Idayam Kakkha’, while Finance Minister K Anbazhagan issued Heart Exnora health cards to beneficiaries. Heart Exnora aims to identify and help underprivileged children suffering from heart disease. It is an initiative of Exnora International. In his address, Stalin said the government was ready to support initiatives for creating awareness on prevention of heart diseases.

Humour induces the secretion of hormones which gives a positive state of health, said V Chockalingam, senior cardiologist. Founder of Exnora International M.B.Nirmal said NGOs such as Exnora were ready to shoulder the responsibility for creating awareness on heart diseases.