With his great looks, a huge fan base and striking physique, Shahid Kapoor can surely give a cutting edge to the jeans maker -Levi in the market. From now on the young hunk will be endorsing the “Levi Strauss Signature Jeans”- the much in demand apparel brand.

Many in Tinsel Town have the opinion of Shahid having all the qualities of a future Superstar. This perception coupled with his ever increasing star status must have led the world famous clothing brand to zero in on him for a fruitful long-tem association.

For the coming months several promotional marketing strategies with the actor have been planned out.

Country manager of Levi Strauss & Co India Pvt. Ltd says “Shahid is a youth icon and Levi Strauss Signature is an iconic youth apparel brand. It is fitting that they both zip together. Shahid is a quintessential blend of youth and style, which is what the Levi Strauss Signature brand stands for. India is a strong growth market for the brand and signing of Shahid as its face will help us to create a closer connection with the young buyers”.

VIP luggage and Pioneer audio systems are the two other top brands for which Shahid is presently appearing as the brand ambassador.