Mohanlal, after a gap of few years from his erstwhile firm -Pranavam, is returning to distribution. He is joined together in this new initiative by his ‘Man Friday’ -Antony Perumbavoor, Asianet Chairman K Madhavan and Baby Marine M D ,K C Babu , who will work in unison to form the new distribution firm -Max Entertainments. The company is primarily aiming to distribute new Malayalam films.

The first venture of Max entertainments will be the Aashirwad's Mohanlal production 'Saagar Alias Jackey' directed by Amal Neerad. The company has also acquired the rights of another new project in the pipeline, - a movie jointly produced by Thara Arts and Aashirwad, which is entirely shot at America.

Max entertainments also have plans to start multiplexes all around the state. Their first multiplex will start shortly at ‘Chalakkudy’.